CRM Manager

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  • Posted on: September 24th, 2018

CRM Manager - /

Overview

We are currently looking for a CRM Manager to join our growing team. The position is responsible for managing the strategy, planning, content development and execution for marketing initiatives across all Microsoft Dynamics CRM Jobs & Vacancies channels including e-mail, direct mail, and mobile SMS.

 

Responsibilities

Realizes the company’s promotional marketing plan by targeting relevant messaging to each customer segment, maximizing ROI.

Microsoft CRM developer develops strategic cross-channel communications plan to work with business leads and content curators to provide each customer segment with a rich and relevant experience for each touch point.

Establish segmentation guidelines for cross-promotion on all marketing channels including e-mail, direct mail, mobile SMS and in-store channels.

Oversees execution of cross-channel marketing, managing weekly email and mobile SMS streams for multiple database segments.

Partner with Advertising to develop sophisticated customer content strategies; ensure flawless execution through marketing partners and platforms.

Manages the multiple partners and strategic project work-streams that deliver a world-class multi-channel promotional marketing program.

Works in close partnership with the Analytics team, Advertising, and Promotions team, and the Creative team.

Leads test and learning agenda around customer segmentation, offer and creative formats and continual optimization.

Communicates key metrics for results reporting in partnership with the Analytics team.

Tracks and socializes performance of programs and leverage learnings to continue to evolve and optimize targeting and cross-sell/up-sell opportunities in direct marketing channels.

Manages the workflow of agency and vendor partners. Analyzes new vendors and marketing technologies that would help build CRM for recruiting capabilities. Monitors competitive landscape.

 

Qualifications

Bachelor’s Degree required

5+ years of business experience

Minimum 5 years’ experience driving CRM and digital marketing strategy

Experience in the multi-channel retail industry a plus

Hands-on ESP platform experience required

Working understanding of CRM Employment databases preferred

Strong analytic and strategic thinking skills

Demonstrated leadership, project management, & planning skills

Prior managerial/supervisory experience a plus

Must be able to multi-task in a fast paced environment

Skilled user of all Microsoft Office programs

 

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